SEO Tips no 1.

Just do it.
SEO today is a complex art form however this is how Google finds and ranks your site.

You may take a passive approach, just do your thing and hope for the best. If you have enough internal and external links you might get away with it. You may get traction via paid traffic.

Various statistics report that 90% to 95% of websites are not reported by Google. So, every time there is a search on Google, these sites are missed. They are not invited to the party, so to speak.

The algorithms are changing constantly, and although it is difficult to master, SEO can help you get to the table.